Most business owners at your level face the same problem.
You've proven your business works. You're making good money. But every time you try to grow, something
breaks.
More people to manage. More things to do. More stress.
And here's the frustrating part: You know there's a way to grow without all this chaos. You just can't see what it is.
Most business owners think they need more tactics. More ideas. More strategies.
So they add more.
And revenue might go up. But so does everything else. The workload gets bigger faster than the money. You're working harder for less profit per hour. Your business starts to feel like a job you can't escape.
Here's what's actually happening: Your business has one thing that's holding everything else back. And until you find it, everything you add just makes things harder.
I call this thing your Big Domino.
Right now, your Big Domino is costing you money.
It's costing you revenue you should be making. It's costing you time you're wasting on things that don't matter. It's costing you the chance to grow without adding chaos.
Think about it: How much money are you leaving on the table because you're focused on the wrong things? How many hours are you spending each week on work that doesn't help? How much is this costing you over the next 12 months?
Most business owners never find their Big Domino. They spend years adding more complexity. They chase tactics. They work harder for less money.
The businesses that win their markets all do the same thing: They find the one key thing and remove everything else.
Apple didn't succeed by making more products. In 1997, they were 90 days from bankruptcy with 350 products. Steve Jobs cut 70% of them. Sales went up, not down.
Costco doesn't try to sell everything. They stock 4,000 items. Their competitors stock 140,000. Costco is the third-largest retailer in the world.
Southwest Airlines doesn't fly everywhere. They cut out what didn't work. Now they're the most profitable airline in history.
In-N-Out Burger has four items on their menu. Competitors have 50 or more. In-N-Out makes more money per square foot than any other fast-food chain in America.
Your business can do the same thing. You just need to find your Big Domino.
Here are the signs your business has a Big Domino holding everything back:
Sign 1: You're making more money but feeling more stressed.
If revenue is up but you're working more hours, something's wrong. Healthy growth feels easier, not harder.
Sign 2: You can't take a week off without things falling apart.
If your business only works when you're in it, you're the bottleneck. That's often the Big Domino.
Sign 3: You're adding tactics but results aren't improving.
New marketing. New staff. New systems. But revenue stays flat. That's a Big Domino problem. You're adding complexity to the wrong part of the business.
Sign 4: You know you're leaving money on the table but can't see where.
You feel like you should be making more. But you can't figure out what to fix. That's the Big Domino hiding in plain sight.
Sign 5: Your best customers come from one or two places, but you're marketing everywhere.
If most of your profit comes from one source, why are you spreading yourself thin? The Big Domino is usually found by focusing, not expanding.
If you recognized yourself in three or more of these signs, you definitely have a Big Domino problem. The good news is it's fixable once you identify it.
The Big Domino Diagnostic is a free 60-90 minute call where we find the ONE thing holding your business back.
Here's what happens:
We look at your business from top to bottom. What you sell. Who buys from you. How you get customers. Where money comes from. Where it doesn't.
Then we find your Big Domino. The one thing that, when you fix it, makes everything else easier.
By the end of the call, you walk away with a 90-day plan showing you exactly what to focus on to grow your money without adding chaos.
Even if you never work with me again, you know what actually matters in your business.
This isn't theory. This is based on working with businesses from $500K to Fortune 500 companies for over 10 years. The pattern is always the same: Find the key thing. Remove everything else. Grow.
On the Big Domino Diagnostic call, you get:
We find your Big Domino, the ONE thing holding everything back
A 90-day plan showing you exactly what to focus on
Clarity on what to stop doing (most business owners waste 80% of their time on things that don't matter)
A clear picture of what your business looks like when you fix this
Specific next steps you can use right away
The call is 60-90 minutes on Zoom. You bring your business. I bring 10 years of finding Big Dominos in businesses just like yours.
The Big Domino Diagnostic is for business owners who have a business that works but feels too hard to grow.
You're a good fit if:
Your business makes at least $500,000 per year
You've proven your model works but growth feels chaotic
You're willing to focus on ONE thing instead of chasing every idea
You want clarity on what actually matters
You're quick to implement what you learn
You are NOT a good fit if:
You're still trying to figure out your business
You make less than $500,000 per year
You want to network instead of get real answers
You're looking for quick fixes
You're not willing to focus
You might be wondering why this is free.
Two reasons:
First, I've been doing this for over 10 years. I can usually spot your Big Domino within the first 30 minutes of looking at your business. Giving you a 90-day plan doesn't cost me anything. And it shows I can actually help you.
Second, some people will want help implementing the plan. Some won't. Either way is fine with me.
If you want to do it yourself, great. You have the plan.
If you want help, we can talk about working together after you've seen what I can do.
I've created a short application to make sure we're both not wasting our time.
Here's how it works:
Fill out the application below
I'll review it personally. If we're not a good fit, I'll let you know by email.
If we are a good fit, I'll schedule your call
We'll meet on Zoom for 60-90 minutes
You walk away with your Big Domino and a 90-day plan
If you feel this is right for you, click the button below and fill out your application.
Apply for the Big Domino Diagnostic Session
I review each application personally to ensure we are a good fit.